Just When You Thought it was Safe to Ignore Click Fraud
Who knows, maybe the UK Labour Party can spin this as a demonstration of its commitment to recycling. Labour Party , John Prescott, is encouraging supporters to click on Google pay-per-click ads...
View ArticleUK Election 2010: Sitting on the Fence for a Fortnight
The Labour Party 's Facebook fans jumped from 10,998 to 16,702. UK Labour 's Twitter followers increased from 12,144 to 13,462. The most viewed Labour video with only 988 views is "The Cabinet take to...
View ArticleLabour's View: Social Media and the New World of U.K. Political Campaigns
Technology has enabled people to organize for themselves, find people who share their interests, talk back, and find new authority figures. A successful campaign by any political party needs to...
View ArticleUK Election 2010: Labour Party Unveils 'The Road Ahead' and Animated...
In the past two days, the UK Labour Party has uploaded several videos to its YouTube channel that are a departure from what we've seen to date. The other is the Labour Party 's 2010 animated manifesto...
View ArticleLiberal Democrats' View: Humor -- the Double-edged Campaigning Sword
Political satire on YouTube, and Twitter provides some important lessons about how U.K. campaign messages are portrayed and spread.
View ArticleUK Election 2010: Google Insights for Search Tracks Interest In Campaign
Alastair Stewart of ITN hosted Prime Minister Gordon Brown of the Labour Party , Conservative Party leader David Cameron and Liberal Democrat leader Nick Clegg as they discussed domestic affairs before...
View ArticleUK Election 2010: It's a Three Horse Race
The Labour Party 's Facebook fans increased from 16,702 to 24,205 in the past week. Yesterday, the guardian.co. uk general election 2010: poll of polls showed the Conservatives with 34 percent (down...
View ArticleLabour's View: Interactive Videos Launches New Era in Politics
The ultimate success test of whether these kinds of innovations work is how many votes are racked up on election night. The way technology is being harnessed to involve voters and find ways of removing...
View ArticleLiberal Democrats' View: It Was Traditional Media That Did It
General U.K. election, week two: Old media opened up the British campaign, but the legacy could yet be a large long-term boost to the reach of new media in politics.
View ArticleUK Election 2010: What's So Bad About a Hung Parliament?
The Labour Party 's Facebook fans increased from 24,205 to 29,852 in the past week. UK Labour 's Twitter followers barely moved from 14,693 to 15,371. Labour and Liberal Democrats are tied with 28.0...
View ArticleLiberal Democrats' View: It was #nickcleggsfault
The rise of social media gives readers easy ways to express their unhappiness with how their newspaper is behaving, to find others of like mind, and to impress the media and commentators with their...
View ArticleUK Election 2010: For Want of a Nail, the Shoe was Lost
But Labour 's early YouTube videos featured Tony Blair, a unnamed man on "The Road Ahead," animated manifesto films, and Eddie Izzard. That's a fair question, considering the measurable impact that the...
View ArticleUK Election 2010: The Dog That Didn't Bark
perform their Labour Party anthem, Nu Brand's Conservative Party Anthem, and Right Said Fred perform their Lib Dem Party anthem on BBC News. The Labour Party 's Facebook fans increased from 29,852 to...
View ArticleUK Election 2010: Betting on the Outcome
The share of vote, with Conservatives getting 35 percent, Liberal Democrats 28 percent, and Labour 28 percent; A seat forecast, predicting that Conservatives will win 325 seats in Parliament, Labour...
View ArticleLib Dems' View: How Much of an Internet General Election Has it Been?
Local U.K. online campaigning is more an evolution of existing political campaign than a whole new approach, and it's changing what an election campaign on the ground looks like.
View ArticleUK Election 2010: Nick Clegg and the Liberal Democrats Win the Facebook Election
Meanwhile, 23 percent of Facebook users support the Labour Party , down from 29 percent in early April. It has found that 42 percent support Nick Clegg of the LibDems to become prime minister, putting...
View ArticleUK Election 2010: Exit Poll Predicts Hung Parliament
Nick Clegg, who has said that the party that wins will have a mandate to govern but who would be more likely to support a Labour Queen's speech than a Tory one, would have a dilemma. The exit poll has...
View ArticleUK Election 2010: Lessons Learned from Watching First Social Media Battle of...
It would seem that the Conservatives have read my book, while Labour and the LibDems haven't because the only candidate to star in his party 's most popular YouTube video was Cameron. This may help...
View ArticleLabour's View: The Word-of-Mouth Election
Labour chose to use the Web to motivate and mobilise its supporters and activists. Everything Labour did in terms of new media campaign (social media, e-mail, etc.) was about creating real-world actions.
View ArticleUK Election 2010: Personal Democracy Forum (#pdfge2010) Action Replay
Mark Hanson, Labour 's new media strategist and former associate editor of LabourHome.org, wangled me an invitation to a formal review of how digital media innovations had changed UK Election 2010....
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